Google Ads Performance — March 2026
Total Spend
$2,223
March 1–31
Clicks
1,547
CPC: $1.44
Impressions
79.8K
CTR: 1.94%
All Conversions
197.8
CPA: $11.24
Primary Conv.
38
CPA: $58.50
Active Campaigns
10
of 12 total
| Campaign | Spend | Clicks | Impr. | All Conv. | CPA | Notes |
|---|---|---|---|---|---|---|
| Software Ads || M.M. | $549 | 242 | 4,913 | 38.1 | $14.42 | Top Spender |
| PMax || Products || M.M. | $366 | 257 | 27,646 | 32.4 | $11.30 | Efficient |
| Sales-PMax-1 | $355 | 258 | 9,289 | 44.5 | $7.97 | Best CPA |
| PMAX CAMPAIGN | CASA | $324 | 281 | 30,709 | 29.3 | $11.06 | New |
| Event Services | $318 | 135 | 1,572 | 51.5 | $6.17 | Best Overall |
| Search | Sports Activations | $143 | 243 | 3,326 | 0 | — | 0 Conv! |
| Search || M.M. | $61 | 41 | 1,326 | 1 | $60.50 | High CPA |
| PPU/PBU, Search | $55 | 15 | 133 | 1 | $54.90 | |
| SEARCH CAMPAIGN | CASA | $30 | 50 | 646 | 0 | — | 0 Conv! |
| Photobooth, Search | $22 | 25 | 234 | 0 | — | Low Volume |
| TOTAL | $2,223 | 1,547 | 79,794 | 197.8 | $11.24 |
Key Findings & Flags
Top Performers
- Event Services — $6.17 CPA across 51.5 all-conversions. Best CPA of any campaign. Only 14% of budget but driving 26% of conversions.
- Sales-PMax-1 — $7.97 CPA, 44.5 all-conversions. Consistent PMax workhorse.
- PMAX | Products — $11.30 CPA, 32.4 all-conversions. Solid product-focused performance.
Red Flags
- Search | Sports Activations — $143 spent, 243 clicks, ZERO conversions. 6.4% of budget completely wasted. Keywords may not match high-intent searchers. Needs keyword audit or pause.
- SEARCH CAMPAIGN | CASA — $30 spent, 50 clicks, ZERO conversions. Small spend but 0% conversion rate indicates targeting/landing page mismatch.
- Search || M.M. — Only 1 all-conversion at $60.50 CPA (5.4x worse than best performers). Review keywords and ad copy.
Meta Ads
- Meta Ads data unavailable — token expired (403 error). Account needs re-authorization to pull performance metrics.
- Recommend reconnecting Meta ad account in client settings to resume tracking.
Account Changes This Period
Google Ads Changes (March–April)
- ClickCease Active — Automated click fraud protection running daily across all campaigns. Blocking invalid clicks and removing fraudulent IP addresses.
- CASA Campaigns Launched — New "PMAX CAMPAIGN | CASA" and "SEARCH CAMPAIGN | CASA" campaigns active in March. PMax CASA performing well ($11.06 CPA); Search CASA needs optimization (0 conversions).
- Sports Activations Search — New campaign launched with keywords adjusted (Apr 6). Still at 0 conversions — monitoring closely.
- Keyword Adjustments — Multiple keyword additions across Sports Activations campaign to improve targeting. Negative keywords added for irrelevant queries.
Work Completed in March
Google Ads
-
Google Sports Activations ad — corporate events campaign
Content / Creative
-
Designs V1 — initial creative designs
-
Update Software creatives — removed features client does not use
-
Retouch LAPP content without software box — duplicate pages created
-
Create software meta ad designs
SEO
-
Run site audit, fix errors, and create 10 SEO pages (round 1)
-
Run site audit, fix errors, and create 10 SEO pages (round 2)
Strategic Recommendations
1. Pause or Restructure Sports Activations Search
- $143 with zero conversions. Audit search terms, tighten keywords to high-intent queries, review landing page. Consider pausing and reallocating budget to Event Services.
2. Scale Event Services
- $6.17 CPA — best performer by far. Currently only 14% of budget. Consider increasing daily budget by 30-50% to capture more high-intent event leads.
3. Consolidate Photobooth Campaigns
- Multiple photobooth-adjacent campaigns (Photobooth Search, PPU/PBU, VB/PBU Max Conv) with low or zero conversions. Consider consolidating into the successful PMax structure.
4. Monitor CASA Campaigns
- PMax CASA performing well ($11.06 CPA). Search CASA at $0 conversions — give it 2 more weeks of data before deciding. If still at 0 by end of April, pause.
5. Reconnect Meta Ads
- Meta token expired — unable to pull performance data. Reconnect the account to resume tracking and include Meta performance in future reports.
6. Continue PMax Investment
- PMax campaigns (Products, Sales-1, CASA) collectively driving 106.2 all-conversions at ~$9.85 CPA — outperforming Search campaigns. Maintain or increase PMax budgets.
Coming Up Next
- Monitor Sports Activations keyword adjustments from April 6 — evaluate by April 20
- Review CASA Search campaign performance — decision point at end of April
- Reconnect Meta Ads account for full cross-platform visibility
- Continue ClickCease fraud monitoring across all campaigns
- Evaluate budget reallocation from low-performing Search to high-performing PMax/Event Services
- Sports activations landing page created — monitor conversion lift